UN and UEFA score lasting goals as Women’s Euro kicks off |
The FFTG also aims to achieve behavioral change and establish sustainable practices in the football industry. The first organization to join is UEFA, Europe’s football governing body, and the UN has invited other members of the wider football community – from leagues and clubs to players, fan groups and media partners – to follow UEFA’s example and commit to positive change.
This means embracing UN principles of sustainability and human rights, developing sustainable business practices, acting as champions of the Sustainable Development Goals (SDGs) and raising the profile of the goals.
To demonstrate how FFTG commitments translate into action, the Football Association of Norway is launching a pilot project with its national teams, grassroots and leagues, as well as its media partner, to collaborate in support of the SDGs and working closely with the UN will share the results with those interested in joining the FFTG.
“The United Nations recognizes the powerful voice football carries within the global community and the role football can play in raising awareness of the SDGs,” said Amina Mohammed, UN Under-Secretary-General.
power of football
“Football is not only the most popular sport in the world, but it is also the most accessible. All you need is a balloon for people to gather. Every day, millions of people around the world play the game, whether on a makeshift pitch, in a schoolyard or in a giant stadium. This is why we are delighted and proud to launch this initiative.
The FFTG, which is led and run by the UN, kicked off on Wednesday with a virtual event, including a conversation with Ms Mohammed and UEFA President Aleksander Čeferin. A recording of the event is available on the UN Youtube channel here.