As Dining Rooms Reopen, Restaurants Rewrite Message to Build Customer Confidence | Food drink
Culver apologized when he explained how quick-service restaurants, built for consistency, efficiency and speed, fared in 2020. Culver’s has grown by 50 restaurants. In 2020, their sales increased by 4%.
“I almost feel bad even sharing it,” Culver said. “We had a good year.
For Culver’s, challenges included managing the supply chain and quickly upgrading online orders, which only 19 sites had in place before the pandemic. Culver has a PPP but, Culver said, “the next day we gave it in. We were fine. I felt guilty for taking it.
Although Culver’s is thriving, the former executive opposes a federal minimum wage of $ 15, arguing that states should be able to set lower levels. Culver hires teens, Culver said. Franchisees should be able to pay them less.
Stulman disagreed with respect. “$ 15 an hour is $ 31,000 a year, before tax,” he said, adding that the age of the employees shouldn’t matter if the work is the same.
As vaccines roll out slowly for staff and diners, all restaurateurs seemed optimistic, some more cautiously than others, about welcoming guests to full dining rooms.
These guests, of course, can be both a solution and a problem. A recent article on Food & Wine by Khushbu Shah, “The customer is not always right”, Observes that diners seeking normality do not like the way restaurant security measures draw attention to the pandemic. (The worst offenders earn the epithet of “mask holes”.)